New report shows the value of intellectual property in the tourism sector

MADRID, New report released jointly by WIPO and the World Tourism Organization (UNWTO) on the value of intellectual property in tourism development shows how the intellectual property (IP) system creates an ecosystem conducive to innovation , entrepreneurship and investment in the sector.

The publication entitled “Encourage the development of tourism through intellectual property», Highlights good practices, presents case studies and recommendations to policymakers and other tourism stakeholders on how to ensure that creativity, innovation, traditions and cultural heritage of tourism are properly protected and marketed and benefit everyone.

In the common preface, WIPO Director General Daren Tang and UNWTO Secretary General Zurab Pololikashvili predict that although the tourism sector has been affected during the COVID-19 pandemic, the sector is will straighten out.

Tourism contributes to the revival of hard-hit economies and societies thanks to its ability to adapt to change and to offer innovative solutions to new challenges.

Contributes to the revival of hard-hit economies and societies thanks to its ability to adapt to change and to propose innovative solutions to new challenges

“In this context, intellectual property rights are a powerful tool that can be used to promote the development and competitiveness of tourism,” said Zurab Pololikashvili, Secretary-General of the World Tourism Board (UNWTO).

Intellectual property systems are designed to encourage creativity and innovation and to support the efforts of individuals, businesses and other actors to differentiate themselves and their products and services in the market, whether through trademarks, geographical indications, copyrights or patents, ”he added.

This publication provides practical advice for non-intellectual property specialists on how to include intellectual property in the development of tourism products – from destination branding to tourism policy. This shows how different intellectual property rights can be used to raise funds.

And it showcases successful experiences and shows how stakeholders around the world are using intellectual property rights to add value to tourism services and products, as well as to protect and promote local knowledge, traditions and cultural heritage.

Through examples of the production of cheese, tea, pepper, wine or other products, these publications show how geographical indications and designations of origin can be used to support the growth of rural tourism and benefit communities. local.

Harness the full potential of the national tourism planning system and tourism policy strategy for regional and local destinations.

Good knowledge and good management of intellectual property not only helps to leverage protected intangibles, but also to attract investment and take advantage of fundraising opportunities.

Finally, tourism authorities are encouraged to sensitize tourism stakeholders and destinations to the importance of good knowledge and good management of intellectual property to stimulate the growth of the sector in these difficult times.

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