BMW targets East Java market to increase domestic sales

For this reason, we are extending the services of Mini Indonesia to Surabaya and we believe that the market in Surabaya and more broadly in East Java is quite good.

Surabaya (medialnews) – The BMW Group, through Mini Indonesia, targets the East Java market to increase sales of compact vehicles (compact premium) nationwide, by developing Plaza Mini or the official Mini Indonesia dealer in Surabaya.

Director of Communications BMW Group Indonesia, Jodie O’tania in Surabaya on Saturday said that nationwide, sales of Mini in 2019 were around 700 units and that in 2020, the contribution from sales of Surabaya and the East Java has generally reached 7%.

He hopes that the existence of Plaza Mini Surabaya can encourage East Java’s contribution to reach 15%.

Jodie stated that Plaza Mini is a showroom in collaboration with PT Plaza Auto Raya and aims to expand the market while increasing the contribution of Surabaya or East Java in total sales.

He said the premium compact market in Indonesia still accounts for around 1% of total vehicle sales in Indonesia. However, Mini Indonesia’s work potential is still very large, especially in East Java.

“For this reason, we are extending the services of Mini Indonesia to Surabaya and we believe the market in Surabaya and more broadly in East Java is quite good,” he told reporters.

Jodie stated that Plaza Mini Surabaya prepares the services from the selection of units to the purchasing process.

“This Mini not only wants to sell vehicles, but also creates long-term relationships with consumers,” he said.

Meanwhile, the president of PT Plaza Auto Raya said Robert Wardhana, Plaza Mini Surabaya is located on Jalan Arjuno Surabaya and is built on an area of ​​445 m2 and has an area of ​​1664 m2 with an innovative and unique concept typical of the Mini brand.

“The existence of the Mini market in Surabaya expands the Mini market in Indonesia, because in February we opened the Plaza Mini Bandung, and in 2018 we built it in Tangerang. This year, we want to open 3 Plaza Mini in Indonesia, ”he said.

Also read: New MINI Countryman Aims to Contribute 15% of Surabaya Sales

Also read: Specifications and prices of the three variants of the new MINI Countryman at IIMS

Also read: BMW Indonesia to bring three electric cars next year

Journalist: A Malik Ibrahim
Editor: Ahmad Buchori
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