This batik industry spans 11 cities and aims to preserve cultural heritage

This batik industry spans 11 cities and aims to preserve cultural heritage
Shoppers queue at the Benang Raja outlet (Dok.Benang Raja)

BATIK, as Indonesian cultural heritage, which was inaugurated by UNESCO on October 2, 2009, has become one of the most valuable cultures in Indonesia. The designation of batik as cultural heritage has contributed to batik becoming popular among all levels of society.

This makes a number of textile industries produce batik to meet the batik needs of the community while preserving this cultural heritage.

One of them, Batik Benang Raja, carries batik motifs from traditional to modern types. The batik industry, established in 2013, has expanded to several cities in Indonesia.

Also read: Indonesia Flobamorata Fashion In Town 2024: Celebrating Cultural Heritage with the theme “Cultural Protector: Tradition and Modernity”

Ariawan Santoso or known as Ko King, owner of Benang Raja, said his store currently has a presence in 11 cities in Central Java and East Java.

These stores serve people in Salatiga, Semarang, Kudus, Magelang, Purwokerto, Surabaya, Sidoarjo, Malang, Kediri, Madiun and Mojokerto.

“With our presence in Central Java and East Java, our batik is becoming more accessible to the public without having to travel far,” he said.

Also read: Nitik and Sasirangan Batik, from cultural heritage to economic wealth

In addition to the affordable price, namely batik hem starting from IDR 19,900, Batik Benang Raja offers a wide choice of motifs such as parang batik, mega mendung batik and written batik.

He hopes that the presence of his store in a number of cities can meet people’s clothing needs in batik and other accessories and increase public awareness about preserving Indonesian culture.

“People can also be proud to use batik in their daily lives because there are many customized batiks for daily use and of course they are in fashion,” he concluded.


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