Ministry of Tourism and Creative Economy encourages green tourism and education in holiday momentum

Ministry of Tourism and Creative Economy encourages green tourism and education in holiday momentum
Minister of Tourism and Creative Economy Sandiaga Uno (center) (Doc Kemenparekraf)

The momentum of school holidays can be used to offer educational tourism as an option to fill school holidays. This was carried out by the Ministry of Tourism and Creative Economy/Tourism and Creative Economy Agency (Kemenparekraf/Baparekraf) through the Wonderful Indonesia brand, which launched the Wonderful Indonesia Co-Branding School Break 2024 activation program.

The product, titled Co-branding: Travel Responsibly, introduces green and sustainable tourism during the school holidays.
Minister of Tourism and Creative Economy/Head of Baparekraf Sandiaga S Uno said this activity aims to provide tourists, especially young people, with an educational experience regarding environmental impacts and processing used products into something creative.

“This is in four cities we will visit in June-July: Jakarta AQuarium and Safari, Saung Angklung Udjo Bandung, HeHa Stone Valley Yogyakarta and Beachwalk Shopping Center Bali,” the Minister of Tourism and Creative Economy told The Weekly Brief. with Sandi Uno, in Jakarta, Monday (24/6).

Also read: Sandiaga explains the purpose of charging IDR 150,000 for foreign tourists in Bali

This school holiday period takes place not only in Indonesia but also abroad, so it has the potential to become an alternative tourist destination for foreign tourists visiting Indonesia.

21 partners were involved in this activation co-branding who work together as providers locations, supplier of waste products, service provider waste management center, freight service providers, game prize providers and perpetrators upcycle after the event.

Co-branding includes Jakarta AQuarium and Safari, Saung Angklung Udjo, HeHa Stone Valley, Beachwalk Shopping Center, Aice, Paxel, Dagadu Djokdja, Dama Kara, Bodypack, Pipiltin Cocoa, Finna Food, Lokalate, BEJO Jahe Merah, El Hotel Group, AVO Group, Rumah Atsiri Indonesia, homLiv, Gofress, Grab, Pala Nusantara and Bersinar Waste Bank.

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Deputy for Marketing at the Ministry of Tourism and Creative Economy/Baparekraf, Ni Made Ayu Marthini, explained that visitors to this event could see an exhibition of upcycle installations with creative works of art from used products resulting from the partners' business activities. co-branding.

“We also have a waste bank, this also creates installations with the collected waste, so we will carry out many activities with partners co-branding,Made said.

In addition to installation exhibitions upcyclingvisitors can learn waste management and play games price. Events This is expected to inspire the creation of green and sustainable tourism for tourists.

Paxel co-founder Zaldy Ilham Masita supports the Wonderful Indonesia program related to environmental sustainability issues.
“Paxel Recycle has been running at Paxel for almost three years. We have calculated that almost 9 million CO2 have been returned to the waste bank through the program to collect used packaging waste. ecommerce,” he said.

National Marketing Communications Manager (Finna Food) PT Sekar Laut Tbk Wenny Vianna conveyed the many benefits of being a co-branding partner of Wonderful Indonesia, one of which is the sense of audience trust. (D-2)


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