Domestic horticultural products are encouraged to compete globally

Domestic horticultural products are encouraged to compete globally
A Day of Indonesian Hortus Colere event (doc. Ministry of Agriculture).

Domestic horticultural PRODUCTS continue to be pushed to the global stage to improve the economics of Indonesian horticultural farmers, who number around 9.6 million units managing individual farms, according to 2023 Central Statistics Agency (BPS) data.

“The Hortus Colere event of A Day of Indonesia aims to ensure that domestic horticultural products can compete at a global level,” said Prihasto Setyanto, Director General of Horticulture and Acting Secretary General of the Ministry of Agriculture (Kementan) , Prihasto Setyanto. of the Indonesian Hortus Colere event in Jakarta, Friday (14/6).

He explained that approximately 40 partner countries participated in the event. The hope is that horticulture industry actors can expand their networks and business opportunities, develop cooperation and open market access for Indonesian horticultural products in the global market.

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Indonesian horticultural entrepreneurs participating in this event include Bali Organik Subak (BOS) with a range of products such as mangosteen, dragon fruit, salak, mango and dried fruit. Jembar Mushrooms with various products made from mushrooms. Saripati Laer, which offers herbal drinks such as red ginger and turmeric, and many more exporters and manufacturers are also participating.

The Hortus Colere event A Day of Indonesia will also be presented showcases various superior domestic horticultural products, Indonesian cultural performances, special dinners for delegates, as well as business matching activities.

'Through activity business matching, is expected to generate transactional agreements between business actors (local exporter) and buyers who ultimately improve the well-being of horticultural growers by creating opportunities for our variety of horticultural products to become increasingly known in the world,” concludes Prihasto.

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One of the horticultural exporters, Founder and CEO of Kultiva.Co, Suryaningsih Wibowo, appreciated A Day of Indonesia's Hortus Colere event.

“In addition to meeting with partner countries to develop networks and business opportunities, collaboration and market access, we also gained insights into the use of technology in planting and post-harvesting of horticultural products,” said Suryaningsih.

He is optimistic that Indonesian horticultural products can compete on a global level with an event like this, given the huge potential for horticultural crops in Indonesia, supported by processing practices using modern technology. (D-2)

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