BSI International Expo 2024, BSI establishes MoU with Egyptian business actors

TEMPO.CO, JakartaPT Bank Syariah Indonesia (BSI) and buyers from Egypt signed a Memorandum of Understanding or MoU in the field of business agreements or Business Matching. The signing of the MoU took place during the BSI International Expo 2024 event held at the Jakarta Convention Center.

Business Matching itself is one of the big agendas at the BSI International Expo 2024. The BSI International Expo is an exhibition about the Sharia financial ecosystem and the halal lifestyle.

Signing of an MoU between BSI and buyers from Mesil this was also attended by the commercial attaché of the Indonesian embassy in Cairo, M. Syahran Bhakti. The presence of Egyptian buyers in business matching cannot be separated from the role of the Indonesian embassy in Cairo.

“The Indonesian Embassy in Cairo is collaborating with PT Bank Syariah Indonesia Tbk (BSI). This collaboration aims to provide global market access to domestic micro, small and medium enterprises (MSMEs),” said Bhakti, Monday, June 24, 2024.

Bhakti explained that Indonesian halal products are still in demand buyers and Egyptian business actors. He said opportunities for exploration and price negotiations were still wide open.

The products that buyers in Egypt are interested in include coffee and chocolate drinks. For example, between Delta Sweets Egypt and MSMEs assisted by PT Sarinah. Then there are also herbal drink products between Delta Sweets and Gundanesia Indonesia.

Then cashew nuts and Po'ong coffee products between Seagul Egypt and Sentra IKM, Labuan Bajo. In addition, Tempeh Chips products are between Seagul Egypt and PT Arva Indonesia, coconut charcoal briquette products are between PT Ragaplasma and Egyptian Coconut Charcoal, and robust coffee beans are between Indra Brother Indonesia and Food Land Import & Export Egypt.

Group Head of International & Financial Institution BSI, Anna Kristanty, appreciated the support of the Indonesian Embassy in Egypt in bridging this business agreement.

Noting the great interest of Egyptian buyers in Indonesian products, Anna said the highest transaction potential achieved by Egyptian buyers ranked first in the foreign buyer category at the BSI International Expo 2024 Business Matching event.


In addition, Indonesian Ambassador to Egypt Lutfi Rauf hopes that BSI's business deal at the International Expo can provide business opportunities for potential Egyptian buyers.

It is hoped that this partnership can help MSMEs ensure that the products they order match what buyers expect. “This is very important to provide opportunities for business actors in Indonesia to have high competitiveness. The hope is that Indonesia can become the center of the global halal industry in the future,” he said.

BSI chief executive Herry Gunadi said the success of this year's BSI International Expo would be a major boost for halal economic growth in Indonesia. “This agenda also promotes literacy and halal economic inclusion,” he said.

He added that with this achievement, the Indonesian Embassy in Cairo and BSI remain committed to supporting and facilitating Indonesian business actors to more easily penetrate the global market, especially in the Middle East region.

“BSI International Expo 2024 recorded potential transactions worth $6,691,333 or approximately Rp. 110.25 billion,” Herry.

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